– Globoplay
– Globoplay
– Globoplay
Experiment Landing
Experiment Landing
Experiment Landing
Experiment Landing
Experiment Landing
Analyzing the sales conversion funnel, we noticed that a considerable part of users dropped off the product when they arrived at the current Landing Page. Users entered at the current Landing Page, scrolled up to the end and went back to the top to click on a subscription button even though there was another subscription button at the bottom of the page.
Analyzing the sales conversion funnel, we noticed that a considerable part of users dropped off the product when they arrived at the current Landing Page. Users entered at the current Landing Page, scrolled up to the end and went back to the top to click on a subscription button even though there was another subscription button at the bottom of the page.
Analyzing the sales conversion funnel, we noticed that a considerable part of users dropped off the product when they arrived at the current Landing Page. Users entered at the current Landing Page, scrolled up to the end and went back to the top to click on a subscription button even though there was another subscription button at the bottom of the page.
Skills
Skills
Skills
Product Thinking
Visual Design
Prototyping
Testing
Shipping
Product Thinking
Visual Design
Prototyping
Testing
Shipping
Product Thinking
Visual Design
Prototyping
Testing
Shipping
Product Thinking
Visual Design
Prototyping
Testing
Shipping
Goals
Goals
Goals
Goals
Evaluate if a landing page focused on user benefits (e.g., Download to go, Device Systems, DVR Service, Family account) increases subscribers.
Measure the impact of adding a sales touchpoint on the homepage
Evaluate if a landing page focused on user benefits (e.g., Download to go, Device Systems, DVR Service, Family account) increases subscribers.
Measure the impact of adding a sales touchpoint on the homepage
Evaluate if a landing page focused on user benefits (e.g., Download to go, Device Systems, DVR Service, Family account) increases subscribers.
Measure the impact of adding a sales touchpoint on the homepage
Evaluate if a landing page focused on user benefits (e.g., Download to go, Device Systems, DVR Service, Family account) increases subscribers.
Measure the impact of adding a sales touchpoint on the homepage
Then, we decided to test a new Landing Page approach, less focused on content, more focused on sales attributes - Download to go, Device Systems, DVR Service and Familly account. All this in just one desktop scroll, aiming to deliver information as directly as possible.
Then, we decided to test a new Landing Page approach, less focused on content, more focused on sales attributes - Download to go, Device Systems, DVR Service and Familly account. All this in just one desktop scroll, aiming to deliver information as directly as possible.
Then, we decided to test a new Landing Page approach, less focused on content, more focused on sales attributes - Download to go, Device Systems, DVR Service and Familly account. All this in just one desktop scroll, aiming to deliver information as directly as possible.
Then, we decided to test a new Landing Page approach, less focused on content, more focused on sales attributes - Download to go, Device Systems, DVR Service and Familly account. All this in just one desktop scroll, aiming to deliver information as directly as possible.
Then, we decided to test a new Landing Page approach, less focused on content, more focused on sales attributes - Download to go, Device Systems, DVR Service and Familly account. All this in just one desktop scroll, aiming to deliver information as directly as possible.
What did we measure?
What did we measure?
• How many people clicked on subscription button
• Which one of two subscription buttons was the most clicked
• How many people completed the purchasing process
• How much the content image can impact during purchasing process
• Which device was the most used to get to this page
• How many people clicked on subscription button
• Which one of two subscription buttons was the most clicked
• How many people completed the purchasing process
• How much the content image can impact during purchasing process
• Which device was the most used to get to this page
This Test was online for a month to hit statistical reliability, results were interesting and for now they are confidential.
This Test was online for a month to hit statistical reliability, results were interesting and for while they are confidential.
– Prime Transport
– Prime Transport
– Prime Transport
– Prime Transport
– Prime Transport
– Concept
– Concept
– Concept
– Concept
– Concept
– DoorDash
– DoorDash
– DoorDash
– DoorDash
– DoorDash
– DoorDash
– DoorDash
– DoorDash
– DoorDash
– DoorDash
– Better
– Better
– Better
– Better
– Better
– Globoplay
– Globoplay
– Globoplay
– Globoplay
– Globoplay